Instagram has established itself as one of the fastest-growing and largest social networks over the years and has proven to be undeniable as a marketing platform, even for companies who aren’t particularly photo-driven or oriented towards visual content. So while having an Instagram profile will be a bit of a challenge for the creative marketing team, the dividends it earns are definitely going to be great for your initiative. Once you’ve got a basic plan, it is time to go into overdrive and really get the best out of Instagram with some hacks and tricks which even power users end up ignoring sometimes.
Research Keywords for Hashtags
Keywords are a classic SEO technique, and the best thing is that they are very valid on social networks like Instagram. Since the app has a search function, and the most popular search terms are hashtags, it makes a lot of sense to implement keywords as hashtags. Any keyword generating huge amounts of traffic is one you should include to attract your target audience as long as it is relevant. One point of dissimilarity between this and SEO is that there is no system stopping you from adding as many as you want, and also there is no need to blend them naturally into your content- just bundle them into the end of your post. Check out the top 100 tags using apps like Websta and also filter using location to understand the most potent options.
Incentivize with Contests
Contests have been around on social networks for ages, but it is important that you offer attractive prizes as incentives for more and more people to participate. Even simple giveaways attract thousands of new followers and mentions, each of which is great for your publicity. Contests are really easy to organize. From asking users to comment as fast as they can, or share pictures of their experiences with your campaign hashtag, it takes minutes to set up the contest, and it is pretty easy to track activity through the hashtag as well. Remember to spice things up for the users! Get in touch with Instamacro to learn more about Instagram, its features and solutions.
Do Some Charity Work
Most people prefer to support those organizations that are working for the community and contributing to it in whatever ways possible. If your business is not directly involved with any charity or community work, you could indirectly be of some help. You may consider giving away some percentage of your profits to any reliable charity organization or a non-profit associated with your line of trade. You could consider raising funds for any noble cause and may even consider sending workers on community service projects and trips.
This would work out great for your company and your website, but it is particularly helpful on Instagram as pictures could really be very powerful tools. It is a fact that partnership of any kind would be successful if done properly. You could consider a partnership with any complimentary firm and you could take their permission to share their posts or request them to consider sharing your posts. This is a wonderful option and would work out fine so long as you are not competitors and have the same target audience.
>Use Instagram’s Business Tools Meant for Advertising
For numerous businesses, Instagram is nothing but a social media platform focusing on connecting and bonding with the target audience via relevant pictures, stories, using the right filters and presenting the right visuals or photos to the right audience and then resorting to paid advertising. You need to do all these things first then you must make the most of the features that were specially developed for businesses. These special features let you see the metrics on how exactly some posts are doing.
Ultimately, SEO is all about knowing and understanding your target audience properly and finding out why Instagram is working so effectively today. If you are following all the dictates of Instagram then you would have no issues relating to SEO and you could easily consider enhancing your following.