Why Becoming a Publisher on Facebook is a Good Idea Now

Facebook is the most popular and most widely used social platform in the world. Its user-base has already touched a mammoth 1.55 billion mark and it refuses to slow down. In terms of shares and publishing, this social platform is miles ahead than the rest with a lead that won’t be easy to bridge any time soon in near future.
Given such a massive user-base, Facebook helps proliferate brand messaging at an amazing rate spreading ideas and breaking geographical boundaries with breath-taking ease. As it’s its wont, it continues to make changes to all its aspects to make it better for users and publishers alike.

Let’s look at some recent changes brought about by Facebook for publishers:

Share content from the website
Facebook has recently introduced ‘Instant Articles’ feature to all where gives publishers an opportunity to share content from their website. This is an option only available earlier to major publishers but now to one and all. So, publish instant articles and fulfill your marketing goals.

Improved embedded posts
Embedding Facebook posts on the website has been available to use for long but more improvement is now being done to it. From now on, publishers will have a far superior control over the size and look of the post and the post will load two-time quicker than earlier. What’s more, the post will now do automatic adjustments for mobile!

Love video embedding
It seems as if Facebook is committed to turn publishing an utterly satisfying experience. As if embedding posts were not enough, it has gone ahead and brought the facility of video embedding as well. Now live videos can be embedded to your website in precisely the same way as you do posts.

Embedding of comments
Facebook understand how much comments means to marketers and users alike. Comments on posts can really make or break things. So why not a single comment on a post be embed on the website? Will that be possible? It was not earlier but now it’s. Embedding a single FB comment on your website has become easy.

Facebook Save Button on your website
A save button on Facebook helps you keep a post for later view. This way, you have a lot of convenience of reading a post as and when you get the time. Why not take the same feature to you website? Sounds great, and this is what Facebook has made possible. So, just cheer up, and don’t forget to have Facebook SDK.

Quote sharing plugin
Quote sharing plugin is now available. It can be activated on publisher websites. Doing the same gives readers a chance to emphasize or highlight their favorite quotes. They can click to share the quote and the link back to Facebook in an immediate manner.

Mobile to Facebook sharing turns easier
It was not a good experience sharing posts from mobile to Facebook. The process looked clunky at best. A click to the share button would open a new tab, not any more. This update makes sure that the dialog opens in an iframe. To do so, you’ll need a single line to the code.

Proper sharing of posts
At times it turns quite problematic sharing posts on Facebook in a proper manner. We often fail to get the reason behind that. This is where using the Sharing Debugger will help. It conveys clearly what errors and problems are there and what need fixing.

Comment moderation turns better
Yes, comment moderation has turned a lot better than it earlier was. With more power added recently, moderation of posts has turns a lot improved than it earlier was. It has brought in features to counter spam, a function to close comments after a specific date and word-based blacklisting option.

In a nutshell, being a published has turned a lot easier with Facebook than it used to be. Go and read all those recent changes done by the company and start benefiting from new dimension in publishing.

5 Reasons to Choose Xamarin App Development For Diverse Mobile Platforms

It’s an impending task to choose one of the operating systems among the most prominent iOS and Android before moving onto application development. However, getting an application built separately for each platform would prove to be very costly.

In order to get the best of both worlds, cross-platform mobile application development like Xamarin is of major use.

Here are the five reasons to choose Xamarin app development for diverse mobile platforms.

1. Less Learning Curve

To become an effective mobile application developer is difficult and always involves a sizeable learning curve. One needs to be well versed with the overall process lifecycle, user interface norms, the different mobile platform SDK, and the like.

If one is already an experienced .NET/C# developer, one can start working with Xamarin right away. The platform provides a complete implementation of C# and .NET class libraries.

If one is not well versed with C#, the learning curve involved is still less. Each of the mobile platforms makes use of two separate programming environments, which are Java and Objective-C respectively.

Not many are good in both the environments, and majority of developers will have learnt at least one of them. Additionally, there are collections and core classes involved in both the platforms.

Using Xamarin app development, the developers need to be good in C#, and just a set of classes for creating apps on both platforms.

2. No Limits

Xamarin doesn’t try to force commonality on both platforms since the UI and SDK features are different from each other. It retains their distinct identity without any force.

Some cross-platform application development tools try to add more spice to the existing environment and make the apps distinctly different from the others, thus alienating the user. Xamarin app development on the other hand, embraces the uniqueness of each platform.

Xamarin includes .NET classes specific to both platforms, which expose their unique features. The combination of core.NET classes with platform-specific classes allows apps to share logic across both platforms.

3. Faster Time-To-Market

Xamarin allows developers to code application logic once and then share it on both app stores. If apps are built on native environments, logic needs to be implemented twice, once in Java and then in Objective-C.

More code needs to be written and hence the time-to-market is not fast enough. With Xamarin, developers can focus efforts on building app features. Xamarin reduces development time, but does not cut development time in half. Code needs to be written for both platforms, but ultimately, time required would be comparatively reduced using Xamarin app development.

4. Fewer Bugs

Xamarin allows developers to code once, thus resulting in fewer bugs. Also, bugs can be traced easily and corrected quickly. The framework also provides greater test coverage.

One can write a single set of tests that validate the code for both iOS and Android platforms. The team becomes artificially divided by each of them checking the app on a single platform at a time.

5. Readiness For The Future

With the power of the Microsoft family behind it, Windows Phone has real chances of making it big in the smartphone race with Xamarin app development. The apps for iOS/Android will have a real chance to be ready to support Windows Phone with the shared logic.

An app can be created without much investment in Windows Phone development. This would mean that Xamarin would be able to support three smartphone platforms soon. This is a toolset that allows developers to develop apps which supports multiple platforms with minimum hassle.


Author Bio:

This article has been shared by Ethan Millar working with Nex Mobile Apps as a technical writer especially for Mobile App Development process for iOS, Android, Xamarin and Windows. The main object to write this article is to share reasons to choose Xamarin App Development For Diverse Mobile Platforms.

Google Makes Ad Updates; Local Search Marketers to Get Affected

Last week, Google has made 2 ad updates which are set to affect local search marketers across the globe. The changes are made to local search results and Google Maps, which are set to impact all those location-based retailers and service providers.

With both the updates, ads will get displayed in a different manner in Google maps and they will now appear in Local Finder results. So, as per the first update, ads will now appear in Local Finder results.

Anyone can now see ads appearing in the local finder results. Now, more than one ad can get displayed and this addition means those (retailers and services providers) not featured in the local three-pack can reach to the top of the results if users click through to see more listings.

This means one more favourable organic listing spot has been spoiled with ads. The ads will rely on AdWords location extensions however advertisers (featured in Local Finder results) won’t get a pin on the map results.

As per the other update, Google Maps is no longer a Search Partner as this comes in the wake of Google’s announcing changes on how ads will display in maps.

From now own, Google has decided to show only ads including location extensions in Maps, as there will not be any place for regular text ads. Another significant move is that, Google maps is not a Search Partners anymore; advertisers have been informed in this regard and Maps are already taken off from the list of Google sites.

With this change in Maps’ status, advertisers will benefit a lot and may see an increase in clicks and impressions for their ads shown there, but only those advertisers using location extensions and not included in as Search Partners.

On the other hand, a dip in clicks and impressions will be seen and ads no longer be shown in maps for those advertisers missing location extensions but featuring into Search Partners.

With the decision of including Maps as part of Google search inventory, now more advertises can be included in Maps ad auctions. More so, of late Google has started giving more focus on structured data and feeds and in this wake, the focus on location extensions be seen.

Any official statement is awaited on this subject from Google and as of now, only a spokesperson has offered some peek into the changes but nothing beyond that is available.

Pros and Cons of Google’s Guidelines for Bloggers Giving Links for Free Gifts

The opinion is divided over Google’s guidelines for those bloggers who are giving links for free gifts. Experts are not unanimous while debating the merits of a decision where bloggers are advised against receiving free products from companies. As per the search giant Google, these links are not organic or did not happen organically and therefore, bloggers are advised to nofollow them.

The argument in and against the decision is quite simple to decipher, yet it ignites a broad range of issues, including:

  • Why there should be any issue with bloggers offering links in exchange of free products?
  • Who is driving this tactic forward – are bloggers at fault here or the real pressure is coming from brands?
  • And above all, would it be possible for Google to differentiate between a natural link and one that is exchanged out of some favour?
  • Are bloggers going to face the heat from Google in the same way some sites did with guest blogging?

Merits or demerits with links for freebies?

Links for freebies is something that can be safety said as a new link building tactic in the town. And this tactic is quite influential, something that can achieve scale if became mainstream. With blogger’s outreach gaining a new high, brands find in it a great opportunity in reaching to a wider audience in a fairly quick time. Above all, there looks absolutely nothing wrong with the approach of links for freebies. But yes, Google has made its intent clear and penalties are sure to play it parts. The tactic may not gain sufficient ground out of the fear of losing ‘relevance’ in search results.

Likely consequence of exchanging links for freebies  

Regardless of Google’s displeasure, there is a sense of optimism in a section of experts who predict more websites linking out based on own discretion. At the same time, there are widespread apprehensions of penalties and decreased SERPs, which is working as a dampener for websites willing to adopt the links for freebies route. Experts also feel that Google won’t allow any promotional efforts manipulate its search results and it will come hard on those breaching the ‘code of conduct’.

Google’s tactics with Links for freebies  

At present, Google’s algorithm is not equipped or capable to differentiate between paid and non-paid links. And this is the reason it’s taking harsh measures with nofollow links. That’s why, we can see penalties coming on the way of bloggers with obvious link placements. Despite not possessing the ability to differentiate, the search giant will go about imposing heavy penalties on some big brands to let cascading effect play its part.


In a nutshell, exchanging links for free gifts has given every SEO company an interesting way to tweak the established norms of link building. The only caveat is, this method upsets Google and puts one at the risk of being penalized. The method is indeed a simple extension of promotional efforts but is yet to be legitimatized.

Google to Remove Ads on Right side of Desktop Search Results Worldwide

In a major development, Google has decided to stop showing ads on the right side of its search results pages. This decision will, however, have no bearing on the ads shown at the top and bottom of the SERP and they will go on as the earlier.

At the same time, the search giant has not ruled out a hike to the number of ads which can go up to four from the existing norm of three, only in cases of “highly commercial” search query. The decision will impact users across the globe in all languages.
More so, this roll-out is set to bridge the existing gap between mobile and desktop experience. It was not be confirmed whether mobile users will be shown more ads. Expectedly, opinions are divided on the roll-out with some experts finding it a ‘dramatic’ change.

Many see it a long-term strategy from Google yet don’t rule out its immediate impacts to businesses and users alike. In terms of concrete visual difference, users are not going to find anything as the right-hand space will continue to have Product both Listing Ads (PLAs) and Knowledge Graph Boxes.

On the other hand, experts see it somewhat problematic as organic listings are getting pushed down further. More so, this decision is likely to make the organic space even more precious therefore, brands will have to devote more focus on SEO. More competition is in the offing for sure.

google removed ads

Equally, things are surely going to get ugly for paid search advertises as the level of competition is set to intensify for the top slot in the wake of a boost to the average CPCs.

For a section, the decision is nothing less than baffling as it’s hard to fathom why Google has gone ahead limiting the space for advertisers on its SERPs. The puzzle has led to the emergence of many speculative theories and gossips where one defeating another for lack of any clarity.

A theory that is gaining some momentum is the poor showing of average click-through-rate for such ads across verticals. That apart, experts are unable to understand what commercial query would look like in the case of fourth ads to appear.

As expected, experts are unanimous that this ‘commercial query’ will be decided by Google and it may be based on the queries that intent to purchase.

In overall, the decision has brought some kind of imminent reordering in the ads space with paid searches are likely to go for some rejig for the time being.

India blocks Zuckerberg’s Free Net App

In a major development, India’s telecoms regulator has decided to block Facebook’s Free Basics internet service app. The decision is a setback to California-based social giant’s ambitious app or scheme which was supposed to offer free access to a limited number of websites.

The ruling however has gone in favor of net neutrality wherein data providers are prohibited from favoring some online services over others. On the other hand, the Facebook scheme had free content or free access to some health sites, Wikipedia, the BBC, local news and weather forecasts.

With the decision, the regulator has made it clear that the scheme violates net neutrality. It’s also stopped any “discriminatory pricing” to enter the domain to block any price variations of different data platforms or content

It’s to be learnt that this ambitious project was launched by Facebook CEO Mark Zuckerberg to let people in emerging markets access basic things for free such as health information and financial services.

The scheme however has to face criticism from adherents of net neutrality law who are opposed to any two-tier arrangement to services on the web.

With net neutrality advocates putting constant pressure on the scheme, TRAI had to stop the roll out of the plan. And with this new ruling, the plan can’t be allowed to roll out in its current form.

The TRAI stand also rules out any attempt from any service providers to charge discriminatory tariffs for data services. It also makes it clear that consumer can’t be subject to differential pricing for their access of content.

In addition, the regulations take into account the net neutrality principles and ensure that consumers continue to get unbiased access to the internet. More so, the ruling has made it obvious that no service provider can bring tariffs that force consumers to pay differently.

The ruling has come after the conclusion of an investigation where the authority had been trying to gauge whether any online content can be prioritized or not.

On the other hand, Facebook founder Mark Zuckerberg is learnt to have showed commitment to make Free basics legal. He’s said to be disappointed with the decision yet unswerving in his attempt to fulfill his objectivity of breaking connectivity barriers in India.

Zuckerberg is reportedly in no mood of giving up the project as he finds the project a great opportunity to serve over a billion Indians and take them out of poverty and get them education and job benefits.

The decision has divided the opinions where the supporters of Free Basics and advocates of net neutrality have own set of merits to stick to. Interestingly, the project is already offered in 36 countries and it has brought some 19 million people online.

Give the ruling and tough stand taken by a section of users, the Free Basics seems to have stopped in India at least for time being. With Mark Zuckerberg not in favor of giving whole internet for free and no changes in sight for Facebook marketing strategy, this project is sure to look at the viability aspect to before looking to re-enter the India market.

Leverage LinkedIn to Grow Your Online Business Faster

Your business won’t grow and expand unless it’s marketed properly across channels in the digital space. Your business won’t reach to more customers or users unless it leverages the ever-rising potential of social media or social platforms. As there are many social platforms to benefit the business, you need to understand what differentiates one from another to get the most benefits.

With over 400 million plus users, LinkedIn is one such social platform that comes with huge potential for your business. It’s a prospect-laden platform to connect with your community, create more business awareness and converse with target audience. It’s one of most popular social sites around and it brings benefits in precisely the same manner as other popular players in the domain do.

What’s more, LinkedIn becomes important when seen in the context of its being a dedicated business network. It means, it brings a wonderful opportunity to your business to connect to your audience on a deep level. You can   connect on the professional level also to grow your business in a big way. It lets you build business relationships and give more visibility to the business.

Your business can benefit from LinkedIn in many ways, including:

Make strategy for an entirely unique social platform 

LinkedIn is a unique social platform in many ways. It’s quite unlike platforms like Facebook, twitter etc. It’s a social platform but with more focus on professional socializing rather than personal interactions. It’s about building network and boosting base on a professional level and taking business amid industry experts. It’s a platform perfect for business-specific content or blog. Your posts here are more likely to be read by top people in the business world.

Make an impactful profile to build the base   

You need to have a robust and detailed profile on LinkedIn to start building the base. The profile has to touch upon every detail regarding you, from professional experiences to job experiences to major achievements to interest areas et al. The same profile can be linked to the business to generate awareness and boost interest among users on the platform. The more informative and complete your profile, the more chances it has of profile views. So, never take profiles casually and get started with a photo-carrying, in-depth and complete profile of yours.

Get a LinkedIn company page made  

It’s important to have a LinkedIn company page as search engines give them ranking benefits. Your company page should have every information visitors often show interest in. Make it descriptive, add banner or header, and add keywords and phrases that help it become more reader-friendly. And then, optimize it using a logo and company details. You can add as much information and insight you deem fit, including photos, job vacancies etc. More so, you can benefit from LinkedIn sponsored updates to target and reach to even those users that are not in your community.

Let your products and services get visible

There will be a Showcase Page to add products and services and let them reach to target audience. You can add brand messages or a piece of company’s information with this page, including logo, banner, link etc. More so, you can add images, videos or any visual mater to enrich visitors of the page. Your page should be engaging and relevant so that target audience feel connected. The purpose is to add more people and add connections. The more you stay connected with other, the more you network with other, the more you market your business.

Build your network 

Building network means connecting with people who may share similar interests over any aspect of the business. The network-building exercise is not different from what we do in the real world as here too, relationships have to be built. You need to find and connect with relevant people to boost the prospects. You need to send and accept invitations based on relevance factor. There will be options of recommendations and introductions, and you need to tap into them tactfully. While building the world, you have to avoid rushing into to add more people as what purpose of having ‘irrelevant’ connections.

Position yourself 

On LinkedIn, it’s important to position yourself in a specific manner and then go on building the base. You need to be seen as someone who is a regular contributor and active participator. You have to come across as someone who has deep insight and ideas worth sharing. This positioning is about connecting with your audience and giving them something to connect to. You need to share your ideas, spread your messages and let the brand story reach to more people.

Be niche-specific and share your expertise or idea

LinkedIn is an extremely specific kind of social platform and you need to understand that. It’s a platform that is less about socializing and more about building professional and business network. It thus becomes important to be niche-specific and focus more on exhibiting knowledge or authority or sharing personal experiences. Never ever engage in blatant form of promotion; rather, look for subtle ways. The more information-rich your posts become, the more relevant they become for users. Trending topics are great way to latch upon an opportunity and benefit.

Analyse activity and use analytic    

Your posts will be shared and they will reach to more people. You need to keep a track on the posts and its responses. You can find and build new connections through tracking of your product. And don’t forget in showing the same level of social interests and acts that you expect from others. LinkedIn’s analytic is quite helpful in understanding the target audience and their behavior. You can benefit from analytic to improve your networks and give it more marketing benefits.



It’s obvious that social platforms including LinkedIn are extremely helpful for your business in achieving marketing objectives. You need to tap into this platform to grow the business by building more networks. As the task is quite specialized one, it’d be better to hire a digital marketing company to gain big and gain more.

Impact of Google’s Established Updates and Likely Nature of Core Algorithm

Google is not very far from becoming a two-decade old phenomenon and its hegemony in search engine sphere continues unabated even today. Since the very launch in way back 1998, it’s been deemed synonymous with quality-conscious taskmaster, aka, a search master with frequent changes to its search engine algorithm. Its focus has never wavered in all those years and we have always found it attempting to match users’ expectations and changing preferences with online content.

In this endeavor to maintain and sustained quality, Google has been kept coming up with many algorithm updates to target, in the process, bad or low quality or spammy content to get users have the best only. That’s why content not matching its quality guidelines could not enjoy any kind of search ranking benefits and largely failed to go up any further on the internet. Along the way, other updates too made them their way in to let align search results with user intent.

With regular updates, Google made sure that websites and businesses did not deter from following the guidelines of quality and user experience. And those who did deter or tried to escape updates, had to live with virtually no ranking and visibility benefits. These updates saw many popular sites lose their rankings, get their visibility down and find no traffic to their sites. In essence, Google updates worked as a benchmark around which search marketers had to base their marketing strategies.

As we’re in 2016 and we will continue to see algorithm changes and updates from search giant, Google. There is however a need to pause and look back into the past to see how these updates evolved and brought us so far. It’d be interesting to throw lights on different algorithm updates and changes done till now to get more clarity over the methods search engine often employ for ranking purposes.

Let’s look at major updates from Google and their impact on search engine rankings or visibility:


Launched in February 2011 for the first time and updated many times since then, the Panda has always been about targeting low-quality content and stopping them from any visible ranking advantages. Penalties from this update have impacted a lot of those sites carrying duplicate content, spammy content and ads. This update has ensured that websites always focused on giving informative, insightful and quality content to users. The Panda update ensured that brands leave their futile attempt of giving more content and rather focus on giving more information. 


Released in April 2012, the Penguin update came into existence to target spammy links and stop websites benefiting from unethical ways of gaining links and boosting their rankings. As rankings back then also considered back link profile of websites, a good number of websites or web pages took advantage of that and benefited a lot. The algorithm back then was not competent enough to find and stop sites from gaining unnatural, irrelevant, poor-quality or spammy back links.

The Penguin update made sure that sites only focused on gaining quality back link profile organically, leveraged social media sharing, benefited from guest posts and also through creation of informative pieces to seize a back link.


Launched in 2013, the Hummingbird update came into being to minimize sites and users’ reliance on keywords for their search. Together with boosting semantic search capabilities of Google, it made sure that more than matching words for words in giving search results, Google looked for intent and context in the content. It means, websites can’t rely only on keywords for ranking benefits and they need to know what customers exactly want.

Mobile Update

In April 2015 came the mobile update from Google that sort of confirmed the growing role of mobile searches and the need to align with this momentous shift. The update ensured that websites and business ignoring mobile users or search-friendly features for mobile devices had to lose rankings. In a way, the update heralded the arrival of responsive design features for sites or web pages. Ever since this update has been launched, no business seems avoiding mobile users or mobile searches.

Quality Update

The quality update made a quiet entry in 2015 to benefit sites caring about user experience and high-quality content distribution. This update has come hard on those sites that are packed with ads and rather than serving users’ need for information, are busy peddling their own wares. It has ensured that even your response texts with users should have quality or care about adding user experience to avoid penalties.


Launched in 2015, RankBrain is an update with focus on artificial intelligence (AI) and machine learning. The idea behind this update has been to know patterns of unique searches and find a mechanism to respond to them. With such a pioneering update hitting the market, content need to be more focused towards user intent.

Core Algorithm

Last week, Google came up with a new algorithm update – Core Algorithm – to leave many surprised. Against the on-going rumors, this new development is not associated with any existing updates, and it more or looks like focusing on quality of content. As exact nature of the update is yet to emerge fully, it’s better to be on the safe side and continue to give focus to user intent. Similarly, it’d be a sensible way to go about producing high-quality content and meet users’ need for information and value-addition. Unless the scenario becomes clear, the best strategy is to keep leveraging the virtues of established updates and hope for the best ranking results.



It’s clear that Google updates have played a major role in the way we try to gain rankings and visibility across search engines. We also understand that despite trying hard, SEO companies have been abiding by the guidelines and rules these updates often bring along. There is very little one can do beyond sticking with what is already made obvious by search engines. In a sense, being ethical and promoting quality and keeping users experience in mind are those of essential aspects that we can’t afford to avoid, if we harbour dreams of better search rankings.

Importance of YouTube and Video Sharing in Digital Marketing

There was a time when small businesses had to contend with a bare minimum form of marketing and promotion as they lacked budget. They could not afford to promote and advertise their brands as they did not have the requisite means. Thanks to the amazing growth and costs benefits of digital space, budget no longer is an issue! There are now many effective and economical methods and techniques to market the business across the internet, and video marketing is one of them.

As YouTube today is a major video sharing platform, marketers and brands are leveraging its potential to expand the base and grow their business. Using YouTube as one of digital marketing methods can bring many rewards and therefore, no business should miss this great opportunity. This video-sharing platform increases awareness of your brand, builds trust, takes the business to a huge audience and gives an opportunity to realize business objectives.

Using YouTube as a marketing strategy can benefit your business in many ways, including:

It helps in grabbing of attention  

Videos capture more attention than plain texts and that’s why, they are preferred by marketers. Users on the internet spend hours in searching and watching quality videos to get information and feel entertained. With an innovative, information and entertaining video, you can reach more people and capture more attention.  

It takes your messages to a huge audience

As more people are watching, uploading and downloading videos across sites, this has created a huge marketing opportunity for businesses. The user-base of YouTube is already past the 1 billion+ mark and it continues to swell further. A good video from your side has the potential of reaching to a massive audience worldwide.

Benefits from cycling and sharing of videos

You must have seen YouTube videos getting recycled and shared over and again by people of all ages. You in fact must have forwarded a video or two after finding some merit or some value or anything worth sharing it further. It means, there is always a chance of a quality video being taken to more places or users to convey the message easily.

Videos enjoy better search engine rankings 

Search engine algorithms now give more attention to quality and informative videos than they did earlier. In fact, search engine results can be found showing videos against queries, and this shows the marketing potential of videos. Once your videos start appearing in search engines, a massive boost is delivered to rankings and visibility.

Videos are easy to integrate with other platforms  

Your Facebook posts can have a video with it; you can tweet using a video; your LinkedIn feeds can have them and so on. Sharing YouTube videos is extremely simple and they easily get integrated with any and almost every digital marketing strategy of yours.



It’s quite clear that YouTube and videos have become an indispensable aspect of digital marketing strategy today. They are an integral aspect of SEO in India and you should not miss out benefiting from them. Hire a good online marketing company and take your business forward.


Tips to Help Vloggers Create a Good Marketing Plan

YouTube is an extremely popular platform with hundreds of thousands of videos being added on a daily basis. Besides, it’s user-base in skyrocketing and thus, making brands go full-throttle in leveraging the ever-expanding potential of a video-driven marketing platform. All you need to do is, create high-quality content and upload it over a digital channels whose reach and impact is touching new height on a daily basis.

So, would it be enough to just post videos and expect it to reap rich rewards? More so, would views, hits, likes, comments etc. rise merely because you’re posting videos or content on YouTube. No, surely not! It’s not that easy building a vlog channel and steering vlogging to success.

It means, you need a solid and robust marketing plan to expect any gains from vlog. So, make sure you hire an experienced digital marketing company that understands your vision and strives to shape it into reality. Once you hire correctly, you can expect the vlogging to reach where you’d always hoped it to.

A good marketing plan for your vlog should include:

Market research

Any vlogger shouldn’t start before having a deep research of its target market. Once the target is zeroed in on, with needs and demographics known, you vlogging turns more specific and reaches in a position of making gains. 

Set your objectives

Having a set goal is essential as it aligns efforts and rewards. Your vlog can’t wander without knowing what it aims to achieve. It should be clear of the numbers of subscribers to add on a time-specific parameter. Whether your vlog has to be monetized or not has to be ascertained first up for more clarity.

Consistency of brand voice

Once the target audience is recognized, the next step is to find the right tone and tenor to reach and attract them. In a sense, whatever brand voice is chosen has to be consistent across marketing channels or platforms to win trust of customers.

Spread the word around

Unless the word is spread, your vlog is going to remain obscure. You need to create awareness among your target audience and for that, you need to ‘target’ them through effective marketing plan. Make sure you reach out to then at every popular marketing outlet or platform they are supposed to spend the most of their time.

Be prompt with your marketing plans

Once you have known where the target audience is, you have to be prompt in reaching them. Your marketing strategy has to be channel or platform specific. More so, split your plans into smaller parts and go about achieving them.

Keep a tab on emerging trends

Marketing channels such as Facebook, Twitter, and Instagram are dynamic in nature and they give birth to newer trends. So, make sure to know all and adopt accordingly.



In a sense, your vlog can go a long way if it’s marketed and promoted with due professionalism. If you continue to stick to a solid marketing plan, there is no way you can’t go up and win more customers and their trust through vlogging.