Even whether you get tons of traffic on a regular basis to your website, they would not amount to anything, until and unless they transfigure to leads or sales. In this highly competitive digital marketing era where businesses of all types and sizes including commerce are heading to, tools used in digital marketing as well as techniques used in digital marketing provide business owners the best opportunities for competition, survival and thrive to business.
Why Digital Marketing Is So Popular These Days?
Digital marketing is the thing of using digital mediums, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumbler and other web sites, including the Google search results as well as content for the purpose of business to reach their present as well as future prospective customers. Digital marketing is the act of utilizing different digital mediums effectively and efficiently. Basically, it is an act of promoting and advertising businesses online. The basics of online marketing i.e. digital marketing can begin with the 4Ps (The 4Ps is nothing but a framework to help the plan a product and/or service of a business):
– A product or service is what you are selling to your customers.
Price – Price is a monetary term by which your customers are buying your product or service.
Place – Place is what through which you are pushing your product and or service. It can be a channel or the way you are placing to reach your customers.
Promotion – Promotion is one of the best ways which helps your product or service capture the image in the market. It is a way of communication by which your product or service get the brand image among the people.
Why Digital Marketing Is Getting Popularity?
Digital marketing is popular these days and getting more and more popularity. It is thriving in all corners of the world, in all types of business, small, medium and large. Digital marketing is popular because the majority of businesses have identified that – Place or the effective channel to distribute their product or service online. It is forecasted by different reliable sources that by the end of the year 2017, digital marketing will increase up to 24 percent. Many businesses see the value of advertising online; because today’s great numbers of people are digitally active. Whether businesses are to get in front of their customers; they certainly need to present them digitally.
If you are one who wants to know the reasons of popularity of digital marketing in these days, you need to know the advantages and benefits of digital marketing, and more importantly the advantage of digital and traditional marketing. It is beyond doubt a big thing. There are many different online marketing channels that consist of advertising on Google, Facebook or other websites. As a marketer you must know that traditional marketing channels were advertising on billboards, newspapers, magazines, radio and so forth. You will notice hundreds of thousands of online advertising for various products and/or services. Whereas you see a few banners or print advertising in places. Therefore, you understand the way digital marketing is thriving everywhere.
This means that businesses today are aware of digital marketing. Many small and medium sizes business of all types are investing more and more in digital marketing, promotion through social media and search engine optimization. They are getting return on investment, increasing leads and generating sales. Digital marketing has open up a massive opportunity to grow, advertise, branding and promotion at the same time.
Sunny Chawla is a Marketing Manager at Alliance International IT – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Digital Marketing Services, Web Designing and mobile app development.